Three words that won it

vote-leave-take-back-control

LOOKING BACK on last month’s EU referendum, my hunch is that the “take back control” message probably swung it in the last week. As a political message it had everything, all packed into three words. I don’t know if this was a stroke of genuis on the part of someone at Vote Leave or just a happy (for them) accident. Although they never actually used these three words on their publicity material, here’s ten reasons why “take back control” was probably the most devastatingly effective political slogan of modern times.

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